Books: Using Technology to Mobilize Young People

The question isn’t whether or not nonprofits should use new media and technologies to engage new members — but how.

Ben Rigby’s new book, “Mobilizing Generation 2.0: A Practical Guide to Using Web 2.0 Technologies to Recruit, Organize and Engage Youth,” provides organizations and campaigns with a how-to on finding and targeting young supporters, volunteers, members and donors.