Books: Using Technology to Mobilize Young People

“Mobilizing Generation 2.0 describes the intersection of Internet technology, social change and young people,” Rigby writes. “And, if you’re working with or leading an organization that intersects with all three of these areas, this guide should help you do your work more effectively.”

Each chapter explains a technology — including blogging, social networking, photo and video sharing sites, mobile phones and text messaging, widgets and tagging — covering everything from how organizations are using the technology to strategic considerations. The authors says there are a few ways, which are low cost and low effort, to begin using Web 2.0 tools, suggesting that organizations experiment with building social-networking profiles, reading blogs, uploading photos and videos, and designing a virtual-world avatar.