Boxing Up a Message

You’ve probably seen the Thanksgiving mailings many food banks send each year that use brown paper lunch bags as the carrier. It’s a great idea. These mailings always catch my eye for their unique size, shape and look when compared to the oft-used white No. 10 and even the 6-inch-by-9-inch carriers. But more organizations — mostly food banks, but I’ve seen animal shelters use this format as well — are mailing brown bags, and the novelty has worn off a bit. I noticed this sadly, as I perused the direct mail that had accumulated in our Who’s Mailing What! direct mail Archive last month. And then I saw this mailing.