Don’t give up on your lapsed donors. With the right strategy, you can bring them back into the fold — and it’s easier than trying to win new ones.

By Cary Castle

“After six months of this, we’re hoping to see an increase in donor-retention rates,” she adds. “Amergent, our agency, proposed this project and helped us set it up, but our in-house call center is executing the project.”

This is a great idea that can be expanded into calling again at the end of two years from the date of the last gift, and it can — and should — be expanded into the mail.