Don’t give up on your lapsed donors. With the right strategy, you can bring them back into the fold — and it’s easier than trying to win new ones.

By Cary Castle

Still, you can’t ignore those lapsed donors. Improving the results from your lapsed-donor program can generate a good amount of revenue without a lot of expense. The fact that some nonprofit organizations don’t have a renewal series is puzzling — and mailing your acquisition or active-donor package to lapsed donors isn’t enough.