Don’t give up on your lapsed donors. With the right strategy, you can bring them back into the fold — and it’s easier than trying to win new ones.

By Cary Castle

In closing …
Once a year, try to get everyone in the development department to attend a renewal meeting. Pin all your renewals to a bulletin board. Then brainstorm together to develop new tests that could make a difference.

Cary Castle is a direct-response fundraising consultant. Contact: ccastle@nyc.rr.com.