From Buttons to Blogs
Internet fundraising has come a long way since credit card capability was The Big Thing. Come see how you'e grown.
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All said, the organization increased its list of e-mail addresses by more than 143 percent from June 2004 to December 2004 (18,900 to 46,000), raised $350,000 online in four months ($1,035,131 in 2004 compared with $447,276 in 2003) and motivated 98 constituents to donate more than $9,000 with just one e-mail message. What’s more, a recent online survey of IFCJ supporters revealed 41 percent of respondents were ages 40 to 54, 26 percent were 55 to 64, and only 15 percent were 65 or older.
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Paul Barbagallo
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