Internet fundraising has come a long way since credit card capability was The Big Thing. Come see how youԶe grown.

By Paul Barbagallo

A PACKAGE DEAL
Animal-welfare organization reorganizes content, streamlines messaging and gives donors what they want — all to establish a no-nonsense Web presence.

When the International Fund for Animal Welfare set out to retool and redesign its Web site, IFAW.org, it focused on four objectives: educate and sensitize the world about animal welfare, expand IFAW’s supporter base by reaching new demographics, provide a powerful advocacy tool, and collect donations worldwide.