Internet fundraising has come a long way since credit card capability was The Big Thing. Come see how youԶe grown.

By Paul Barbagallo

And like many nonprofit sites of its kind, IFAW.org initially lacked the functionality, rich content and user-friendliness needed to adequately support the organization’s mission.

“One of the things that we identified when we moved from the old site onto this new platform was segmentation, and really gathering peoples’ interests and being able to package that information and get it back to them,” says Cassandra Koenen, deputy director of online campaigns and marketing for IFAW, which leveraged Kintera’s content-management system software to revamp the Web site. “It takes a lot of work to make sure there’s always something new and fresh on the homepage, that the features are changing on a regular basis, and that we’re bringing people into an online community.”