From Buttons to Blogs
Internet fundraising has come a long way since credit card capability was The Big Thing. Come see how you'e grown.
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But nonprofits realized, with the help of sister direct-mail fundraising practitioners and Web-marketing innovators, that people won’t give unless they’re asked. And so charities started building … and building … and building: content-rich Web sites fit with action centers (to voice opinions to elected officials), e-stores (to purchase branded merchandise) and fully equipped donation pages (to pledge gifts safely and easily).
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Paul Barbagallo
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