Internet fundraising has come a long way since credit card capability was The Big Thing. Come see how youԶe grown.

By Paul Barbagallo

Koenen says IFAW’s Web content was once so vast and daunting that the organization would be inundated with phone calls from supporters saying, “I want to learn more about what you’re doing to protect elephants.” Now the site features a special “SAVE ANIMALS” community — featured prominently on the homepage, adjacent to the “DONATE NOW” tab — where visitors can select a species of interest and learn more about its natural history and endangered status.