Internet fundraising has come a long way since credit card capability was The Big Thing. Come see how youԶe grown.

By Paul Barbagallo

“It was extremely important to us when we rebuilt this site that we were able to have an ‘action’ on every page,” Koenen notes. “We wanted to create a community where people are saying, ‘there’s always constant change here, there’s always action steps to take. I’m going to keep coming back to see what IFAW wants me to do next.’”