Internet fundraising has come a long way since credit card capability was The Big Thing. Come see how youԶe grown.

By Paul Barbagallo

From September 2003 to September 2004, IFAW.org drew 1,009,048 unique Web visitors, a 196 percent increase from the same period a year earlier, when the site fetched only 341,229 visitors, according to Kintera.

During the re-launch year of IFAW.org, approximately $241,466 was raised through e-mail efforts, a 54 percent increase compared to the $156,382 generated from September 2002 to September 2003. The organization also reported a 50 percent increase in response rates to e-mail appeals from September 2003 to September 2004, compared to the previous year. Additionally, the average donation increased by 5 percent, from $44 to $46, during the same period.