Internet fundraising has come a long way since credit card capability was The Big Thing. Come see how youԶe grown.

By Paul Barbagallo

And while just 5 percent of IFAW’s 300,000 online supporters (responding in 11 different languages) have converted into donors, the average gift is markedly higher than that of direct mail, from $37 to $50 depending on the issue. Contributors to IFAW’s StoptheSealHunt.com — a Web site launched earlier this year by the organization to combat Canadian seal clubbing — are pledging gifts on the order of $51.