Internet fundraising has come a long way since credit card capability was The Big Thing. Come see how youԶe grown.

By Paul Barbagallo

Recently, United Way partnered with Cambridge, Mass.-based cMarket to extend Internet-based auctions as part of its package of services.

“We find companies start with one United eWay product and quickly expand,” says Michael Schreiber, executive vice president for enterprise services, United Way of America. “A lot come to us and say, ‘I’d like my employees to volunteer.’ Only when they get more involved do they start to say, ‘Boy, I’d like to be more strategic in my workplace giving campaign, and I’d like to get my employees on the boards of local organizations.’”