Internet fundraising has come a long way since credit card capability was The Big Thing. Come see how youԶe grown.

By Paul Barbagallo

Direct mail, telemarketing and special events, among other means of fundraising, are still largely outperforming e-mail. But most nonprofits have discovered a few interesting things.

First, online donors are younger than those of direct mail, and they’re more likely to volunteer and take action on behalf of your organization than are older contributors. Secondly, the average donation is consistently and markedly higher online than via other channels, ranging anywhere from $35 to $120 depending on the campaign.