From Buttons to Blogs
According to Executive Director P.A. d’Arbeloff, e-mail not only has given the foundation a way to deliver critical, time-sensitive information to its 60-member board of directors, but it’s also helped foster relationships with a group of donors it refers to simply as “Young Professionals.”
“One of the key opportunities that we have with e-mail is promoting and selling tickets for our lecture series and exhibits,” d’Arbeloff says, commenting on the cadre of unique individuals in their 20s, 30s and 40s who volunteer and financially support the foundation. “We have a very active and supportive group of young professionals who prefer to buy tickets online, prompted by an e-mail. People appreciate it. It’s quick and easy and informative, and they find it very helpful.”