Internet fundraising has come a long way since credit card capability was The Big Thing. Come see how youԶe grown.

By Paul Barbagallo

“We capture their credit cards, or how they want to pay, when they check in at the very beginning of the night,” says Steve Vitalich, director of finance and operations, PONCHO. “At the end of the night, all they have to do is verify what they bought and take the stuff home.”

According to Vitalich, PONCHO now sends an e-mail to 3,200 art patrons and organization supporters to preview “some of the cooler items” before the night of the event. Says Vitalich: “We received 1,500 hits on our preview page as a result of that e-mail.”