Internet fundraising has come a long way since credit card capability was The Big Thing. Come see how youԶe grown.

By Paul Barbagallo

REACH OUT AND CULTIVATE
Seattle University leverages e-mail to reconnect with alumni.

With only 10,000 e-mail addresses on file for its 45,000 alumni, Seattle University last year recognized the need to better engage its graduates in campus life. SU knew full well that cultivating stronger bonds with alumni would lay the foundation for fundraising in support of critical scholarship and endowment programs. Naturally, it looked to the Web.