Internet fundraising has come a long way since credit card capability was The Big Thing. Come see how youԶe grown.

By Paul Barbagallo

Lastly, with e-mail newsletters and action alerts, charities are proactively stewarding “supporters” — those coveted individuals who are interested in your organization’s work, but aren’t quite ready to give — long before they ever think about donating.

Here, in this special cover story, you’ll find stories of your colleagues navigating the seemingly uncharted territory that is nonprofit fundraising on the Web. After reading about them, please drop us a note at mbattistelli@napco.com to tell us about your own successes — and failures.