From Buttons to Blogs

“We’ve heard from our younger alums that prefer e-mail, some even saying that they don’t want any communications other than e-mail,” Hulten notes.

Since SU went live with NetCommunity in January, SeattleU.edu has logged roughly 8,000 new alumni e-mail addresses.

“Some alums have responded to our e-mail [appeals] by donating online, but it hasn’t been a huge response,” Hulten says. “We’re trying to gently break into soft solicitations. We don’t want people to opt out of our communications.”