From Buttons to Blogs
Internet fundraising has come a long way since credit card capability was The Big Thing. Come see how you'e grown.
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UPDATE ON THE STATE OF E-PHILANTHROPY
By Vinay Bhagat
E-philanthropy has evolved greatly in recent years. In 1999, less than 15 percent of the 1,000 groups I researched had a Web presence, and most were just brochures.
Online fundraising was negligible — some groups could accept online donations, but few were running proactive appeals. While dotcom hype generated tremendous interest, it also led to unrealistic expectations of money flowing in by just placing a “donate now” button on a Web site.
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Paul Barbagallo
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