Internet fundraising has come a long way since credit card capability was The Big Thing. Come see how youԶe grown.

By Paul Barbagallo

Although the nonprofit sector largely focuses on funds raised online as the measure of success, we should pay more attention to holistic metrics such as the impact on overall constituent engagement and results of channel-integration efforts. While we have come a long way, we have a long journey ahead to fully realize the potential of the medium. In July 2001, [consultant and author] Peter Drucker said the Internet will have a more transformative effect on the nonprofit sector than the for-profit sector. I agree.