Internet fundraising has come a long way since credit card capability was The Big Thing. Come see how youԶe grown.

By Paul Barbagallo

AGED TO PERFECTION
Faith-based charity finds funds and cadre of young donors online.

Not surprisingly, the International Fellowship of Christians and Jews has relied heavily on direct-mail- responsive older donors since its foundation in 1983. What is surprising is how many younger donors it’s found online simply by overhauling its Web site and launching an e-mail outreach campaign.