Internet fundraising has come a long way since credit card capability was The Big Thing. Come see how youԶe grown.

By Paul Barbagallo

If you’d rather have the telephone and call list, you’re making the choice to protect your organization’s ability to raise money. Some things a computer just can’t perceive — the edge in a donor’s voice or the reluctance in a handshake. Some things a computer just can’t gauge — the readiness of a major-gifts prospect to give or the degree to which he identifies with the cause.