Internet fundraising has come a long way since credit card capability was The Big Thing. Come see how youԶe grown.

By Paul Barbagallo

This is the subtle, personal side of fundraising, the instincts and gut feelings that guide a cultivator as he builds his relationships with prospects and donors.

Designers and consumers of fundraising software need to remember that there is a pool of intuitive data in our fundraising organizations that registers briefly in the mind of a cultivator, enables a decision and passes — untracked — into oblivion.