Internet fundraising has come a long way since credit card capability was The Big Thing. Come see how youԶe grown.

By Paul Barbagallo

As an industry, we need to respect that data and the fundraising professionals who make good use of it. We need to make sure that our “decision-support systems” don’t get too big for their britches. They shouldn’t (or shouldn’t foster the impression that they can) make decisions for us.

With so much intuitive data unavailable to the computer, any “decision” (or predictive model) is likely to be wildly distorted. So then, what we need to do is adjust our expectations.