Internet fundraising has come a long way since credit card capability was The Big Thing. Come see how youԶe grown.

By Paul Barbagallo

Consider: You target a donor for a major gift and set up a proposal in your data system. If you have a history with this donor, you might be able to calculate a ratio of “number of phone calls to gifts received” or the average time from the start of cultivation to the receipt of a gift. You could keep your IT staff busy making those calculations and building models based on even more sophisticated analysis — all of which will look impressive.