From Buttons to Blogs
Internet fundraising has come a long way since credit card capability was The Big Thing. Come see how you'e grown.
Wealth indicators, scores, models: They tell you that the money is there, but they don’t do anything about getting people to give. Thirty seconds on the phone will tell an experienced fundraiser — with certainty — far more than any score.
It’s up to flesh-and-blood fundraisers, with all their instincts and intuition, to actually tap donors and help them realize their giving potential.
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