From Buttons to Blogs
Internet fundraising has come a long way since credit card capability was The Big Thing. Come see how you'e grown.
With nearly 63 percent of its donor base older than 55 and a static Web site driven primarily by technical staff, the organization recognized the need to diversify its pool and make a serious investment in online fundraising.
Partnering with Internet software and services firm Convio, the IFCJ addressed myriad concerns — starting with e-mail.
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