Internet fundraising has come a long way since credit card capability was The Big Thing. Come see how youԶe grown.

By Paul Barbagallo

“Like most organizations, we’ve seen direct-mail acquisition decline in recent years as people have gotten so overwhelmed by the amount of mail they receive,” says Pamela Barden, vice president of development for the organization, which just this year has fetched an average gift of $80 with direct mail while drawing $113 online.