Internet fundraising has come a long way since credit card capability was The Big Thing. Come see how youԶe grown.

By Paul Barbagallo

“The neat part about e-mail is, of course, that we can send messages out to 1,000, 10,000, even 100,000 people, and it really costs us the same,” she explains. “It’s an opportunity to cultivate, and do it in a very cost-effective way.”

The organization now segments its e-mail address file and sends personalized appeals based on constituents’ giving patterns. For example, IFCJ recently dropped an e-mail to everyone on its file, notifying them of an upcoming trip to Israel. Those who previously had indicated an interest in the trip through responses to an online survey received a personalized version of the message.