Branding Best Practices and Pitfalls to Avoid

Shaw says mission-based organizations should use corporate branding methods that focus brand resources on opinion leaders, harness consistent messaging and branding tactics to boost donor relationships, and leverage brand power to establish partnerships with commercial entities.

Associations find success segmenting recruitment audiences with diversified messaging under one brand umbrella, renaming and re-branding to build a better connection with core audiences, and keeping identity and messaging consistent.