Branding Best Practices and Pitfalls to Avoid

Shaw also identified the following six common branding mistakes that snare nonprofits:

1. Allowing your brand to stagnate. Are you ignoring its management?

2. Misalignment. This is when an organization’s offering doesn’t deliver on its brand promise or is mis-targeted.

3. Misunderstanding of branding. You can’t have a great brand if you don’t understand what branding is.