Branding Best Practices and Pitfalls to Avoid

4. Not asking for help when you need it. Hire a consultant, agency or studio if you’re having trouble.

5. Never evolving. Without research and change, an organization’s brand will become outdated, no matter how hard it works on it. Even big, very established brands evolve in time.

6. Dismissing branding. This is the belief that an organization is good enough as is and doesn’t need branding.