Branding, Fundraising Living in Harmony

Here's how it goes: The brand expert says the fundraising campaigns that generate most of your organization's revenue are "undermining the brand." More precisely, fundraising messages don't use the right fonts, aren't faithful to the color pallet and fail to focus on the Statement of Brand Personality. All in all, the corny, old-fashioned messiness and specificity of fundraising are dragging down the brand.