Branding, Fundraising Living in Harmony
Why does it seem like it has to be one or the other?
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Jeff Brooks
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Hypothesis: Donors are conspiring to embarrass your new brand
It would be cool if this were true. Like the most elaborate and hilarious flash mob ever. But think about it. You know how hard it is to get large numbers of donors to do ordinary things like send checks in postage-paid envelopes. They're like a herd of cats. There's just no way they're all cooperating on a practical joke.
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Jeff Brooks
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