Branding, Fundraising Living in Harmony
Why does it seem like it has to be one or the other?
Still, the donors-don't-get-it hypothesis is built on circular reasoning. If the donors don't get the brand, doesn't that mean the brand experts didn't get the donors? Which came first, the donor chicken or the brand egg? That leads us to an even wilder hypothesis.
Hypothesis: True branding is something other than what brand experts peddle
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