Branding, Fundraising Living in Harmony
Why does it seem like it has to be one or the other?
At this point, if you're lucky and/or there are smart people with clout in your organization, you test your fundraising against brand-compliant fundraising. You know, the pretty colors, modern design and complete alignment with the abstract values articulated by the brand experts. This soon reveals the scope of the financial catastrophe that awaits if you follow the brand experts. So you stop listening to them.
Related Content
Nonprofit Storytelling: Using data and performance metrics to motivate donors
What’s the Shelf Life of a Strong Nonprofit Brand?
Brand Strategy Is Critical to Your Mission
How a Powerful Impact Study Enhances Your Value
Viral Challenges for Nonprofit Marketing Success
Nonprofits Must Innovate Their Marketing Strategy
Comments
