Branding, Fundraising Living in Harmony

This phenomenon is so widespread and so strange, the research team here at Easier Said Than Done Labs has conducted an in-depth study to find the root causes. Perhaps if we understand why brand and fundraising are so incompatible, we can reconcile them and live out the rest of our days with pretty design, plenty of revenue and endless rainbow juice for our unicorns. Sadly, all the team came up with was, "It's just one of those things. Like dropped toast always landing butter-side down."