Branding, Fundraising Living in Harmony

So in lieu of solving the problem, here are some of our research hypotheses. Maybe you can figure it out.

Hypothesis: All brand experts are incompetent

Ad hominem arguments are usually wrong. But brand experts certainly show signs of low competence when they create nonprofit brands. They typically mandate things like these: typefaces that are virtually unreadable; subtle, powdery color schemes that will never stir a human being to action; design guidelines that defy both logic and all known emotional triggers; and abstract brand statements that assure donors not only can't get excited about a cause — they can't even comprehend it. (No matter what the organization does, they claim it's all about "hope.")