Branding, Fundraising Living in Harmony
Why does it seem like it has to be one or the other?
Brand experts do these things so consistently that they actually undermine this hypothesis. We all know that incompetence wears a thousand faces. They aren't just randomly stumbling through this.
If they aren't doing it out of incompetence, what is driving them? This leads to our second hypothesis.
Hypothesis: All brand experts are evil
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