Branding: It's About What You Do

Set aside a few seconds to try to imagine what the United States of America would be like without a healthy, vibrant nonprofit sector.

Your first reaction is likely to be in question form: How many more children and families would go hungry at night or not have access to health care of any kind? When a natural or manmade disaster strikes, who would provide all the necessary temporary food, shelter and clothing to the victims? Who would work to preserve our inner cities and rural communities or ensure that our artists have venues and means to support their talents?