Branding: It's About What You Do

I was stunned. That was a big number for the size of the small city (about 80,000 residents) the CDC was serving, especially given the fact that the community was in the midst of a minor recession.

"Who else, outside of your organization, is aware of that fact?" I asked.

The executive director and board chair looked at one another, and almost in unison said, "No one."