Branding: It's About What You Do

Bring community into your communications
Tell the world how the entire community benefits from your work. Whether your organization provides housing, health care, literacy classes, or drug and alcohol rehab services, or supports conservation efforts or human rights, whatever, we all — as a community — benefit from your work. And that's a message each and every nonprofit needs to emphasize, as does the sector as a whole. It's not about our client base; it's about all of us.