Branding: It’s More Than Just a Logo

Understanding what a brand is, why it’s important and how to create, change or evaluate the success of it is vital for every organization. In his session, “How to Brand Your Organization,” at the Bridge Conference in Washington, D.C., last week, Joel Zimmerman, director of consulting services at CDR Fundraising Group, a provider of integrated fundraising services, walked attendees through the ins and outs of branding.