Branding: It’s More Than Just a Logo
2. The audience. Your audience needs to see value in each of your branding concepts, and this will tell you how to target your messages.
3. The client. What needs do you fulfill that bring you clients? What needs do you fulfill that inspire donors and volunteers? This will help you see how to pitch the message to your audiences.
- Companies:
- CDR Fundraising Group
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Nonprofits Must Innovate Their Marketing Strategy
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