Branding: It’s More Than Just a Logo
4. What do you do to deserve the brand you want to promote? Do the programs you operate track squarely with the concepts you are communicating?
5. Evidence. How do you prove it? What kind of information, statistics, facts and figures do you publicize to show how well you’ve done in meeting your mission? What stories and pictures in the news tell your story of success?
- Companies:
- CDR Fundraising Group
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