Branding: It’s More Than Just a Logo
9. Collateral materials. How and where do you convey your message and information? Some forms of information conveyance Zimmerman noted were proposals, brochures, logo, byline, ads, banners, Web pages, stationery, etc. Branding is more than just an organization’s logo or slogan; It’s all of your collateral materials working together to convey your message.
- Companies:
- CDR Fundraising Group
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