Branding: It’s More Than Just a Logo
10. Communications media. What channels will you use to relay your message? TV, radio, print ads, word-of-mouth, the Web, billboards, direct mail, etc. all are viable channels.
11. Strengthen. How will you create and sustain the brand? What will you communicate to whom? In what ways will you do so? When and how frequently? How will you legitimize the message? What do you expect the results to be?
- Companies:
- CDR Fundraising Group
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